Share a video that you create

Clearly, people are more likely to engage with videos that resonate with them on your real estate Facebook page compared to text or image posts on Facebook.

The next time you’re at a community event, at an open house, or taking a family on a tour of a house they’re interested in, either start a live video or record the event and post the video later.

The video doesn’t have to be polished; it just has to show you behind the scenes. People can buy a house from any real estate agent; they’re more likely to choose you if you show them how involved you are in the community, the industry, and how you interact with customers.