Organize regular giveaways

To avoid having your page feel as though you’re only trying to sell properties and not cater to the needs of your audience, share a post with a special offer.

For example, offer a giveaway like this example that incorporates the time of year and information followers are likely to be interested in. Timely giveaways offer your audience something they can use immediately — like home décor for the fall.

To grow your audience, ask followers to tag two or three people for a chance to enter the draw. Once you’ve made the draw, ask the winners to share pictures of themselves enjoying their prize. This shows other visitors to your page the types of giveaways they can expect from you and creates a sense of fear of missing out — FOMO  — which will encourage them to take part in the future.