Use polls and quizzes to learn about your audience

Polls and quizzes require your audience to actively take part and share their opinion. This requires them to do more than just like a post and move on without digesting the information.

Large brands like Coca-Cola and Starbucks use polls because they “allow people to express their opinions and be part of the conversation.” Plus, users can see how their options stack up against other people’s.

Polls and quizzes also give you insights into your audience’s preferences and help you understand the customer experience. That’s what’s so great about using polls and quizzes in real estate posts; they offer immediate insight into what your audience likes, doesn’t like, wants more of, and more.